Is your specialty practice not growing with generic marketing?

Specialized care necessitates a specialized marketing approach.

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Why Are Top Practices Reaching 100+ New Specialty Patients Monthly While Your Marketing Efforts Fall Short?

You Do A Lot Of Marketing

If you are reading this then I will assume that you have a great website, amazing google reviews, and maybe even run some google ads. And while this may shock you, that isn’t marketing for specialty care.

And with the right focus, any practice can get see huge growth in specialty patients.

And It Works for Eye Exams

Marketing for routine patients is all about showing up when people are looking.

For some practices routine marketing can lead to specialty growth by converting those patients to specialty patients.

Demand Creation

Specialty marketing is nothing like marketing for general eye care, you need to create demand through educating patients and referral sources.

If you really want to grow your specialty practice, I mean really grow, then you need totally change your perspective on what specialty marketing means.

  • Show Up: For routine care the demand is there, and marketing is about capturing that demand. You do this by showing up when people are looking for an eye exam on Google. This is primarily done with basic SEO, website content, and Google Ads.
  • Look Good: When you do show up, by having lots of Google Reviews and a nice looking website
  • Be Nice: Answer your phone, and make sure that your patient has a pleasant experience
  • Referrals: Educating, establishing trust, building relationships, and keeping your practice at the top of the mind of referral sources is the number one driver of specialty patient growth.
  • Outreach: Patients and referral sources don’t know about the life changing care that you can provide, and are not actively looking at your website or social media. What specialty OD has not heard “I wish someone had told me about this before”. Specialty marketing at its core is all about proactive educational marketing, or put another way you need actively push your message out and educate to create the demand.
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  • The Only Marketing Company Dedicated to Specialty Eye Care
  • 25+ Years Combined Experience Leading Marketing For Specialty Practices and Groups
  • Experience in All Aspects of Specialty Practice Growth, not just marketing

Is your specialty practice not growing with generic marketing?

Specialized care necessitates a specialized marketing approach.

If your marketing company says they will help you get specialty patients but don’t mention the word referrals once…..

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